The Workplace That
Earns Attendance.

For years, organizations have been asking the wrong question.

“How do we get people back to the office?”

The better question is…

“Why would anyone want to come?”

Attendance cannot be mandated forever. It has to be earned.

That is exactly what Daaf Serné will challenge us to rethink at WDC26.

After leading workplace strategy inside two of the world’s fastest-growing technology companies, Daaf has learned something surprisingly simple.

And just like any good product, people choose it only if it brings value to them.

At WDC26, Daaf will explain why designing beautiful offices is no longer enough.

Why hybrid work isn’t a policy; it’s a business model.

And why the organizations winning the future of work are measuring something far more important than occupancy rates. They’re measuring whether their workplace deserves people’s time.

Drawing on his experience building global workplace strategies at Miro and ServiceNow, Daaf will share practical ideas for creating work environments that people prefer because they help them think better, collaborate better, and achieve more together.

He will also reveal one of the biggest shifts happening in workplace design today. The best offices are no longer static.

• +They’re constantly learning.
• +Continuously adapting.
• +Always improving.

Just like the organizations they support.

If you’re responsible for your company’s workplace, hybrid strategy, employee experience, culture, or real estate decisions, you’ll leave WDC26 with a completely different way of thinking about your workplace.

Because the future doesn’t belong to the companies with the nicest offices.

It belongs to those whose workplaces earn attendance.

If these ideas resonate with you, this is just the beginning.

Explore the complete WDC26 programme, discover more inspiring speakers, and reserve your place at the region’s leading workplace strategy conference.