Build for Day One.
Think About Year Twenty.

Every new office building looks impressive on opening day. That’s the easy part.

The important question is…

“How will it perform ten or twenty years from now?”

That is the question Arn Willems has spent more than two decades answering.

Not as an engineer or workplace consultant. But as an investor, developer and strategic advisor responsible for making buildings perform long after the opening ceremony is over.

At WDC26, Arn will challenge one of the biggest misconceptions in workplace strategy.

The most successful workplace projects start with a clear understanding of where the organization is going. And then create an environment that helps it get there.

• +You’ll discover why treating a workplace project as a real estate project is one of the biggest mistakes organizations make.
• +Why optimizing for today’s requirements creates tomorrow’s limitations.
• +Why leadership, culture, technology, and people determine success more than glass and concrete.
• +And why the smartest organizations measure value — not simply cost.

Drawing on more than twenty years of experience across Central and South-Eastern Europe, Arn will share the strategic decisions that determine whether an office building continues to create value amid changing business models, new technologies, and evolving ways of working.

Because the best workplace investments aren’t judged on day one. They are judged in year ten and year twenty.

If you’re planning a new workplace, investing in an office building, or shaping your organization’s long-term workplace strategy, you’ll leave with a different way of thinking about every major decision.

Most of all, you will not see it simply as a construction project but as a long-term investment in your organization’s future.

Because every long-term workplace investment begins with one question.

“Are we building for today or for the world decades ahead?”