Stop Counting Seats.
Start Measuring What Happens There.

For years, we measured workplaces by one simple number. How many people are sitting at their desks?

Izabella Lorenz believes we should be asking something much more important.

“What are people able to accomplish when they are together?”

At Zoom, Izabella has helped rethink what a workplace can be in a world where people can work from almost anywhere.

At WDC26, Izabella will share how Zoom moved beyond traditional office thinking to create spaces with a clear purpose.

• +You’ll discover why flexibility without purpose can quickly become chaos.
• +Why hybrid work needs more than a policy.
• +Why the workplace experience should serve customers as well as employees.
• +And why the most useful workplace metric may have nothing to do with occupancy.

At Zoom, different spaces serve different purposes — from Engagement Hubs for employees to Experience Centers where customers can discover the company’s technology firsthand.

The result is a workplace that is not simply a place people go to work. It is a strategic tool. One that can evolve as the organization evolves.

Izabella will also share what happens when workplace teams stop acting like facilities managers and start becoming experience orchestrators — creating systems, spaces and experiences that help people do their best work.

Because the future of workplace strategy isn’t about getting more people into the office. It’s about making the time they spend there matter.